Making World-class Play Experiences Accessible To Indian Families.
Our Story
Bordefy was born from a simple mission: to bring world-class play experiences to Indian families. We scout the globe to handpick a curated selection of games and toys from leading international toy manufacturers. Each product is chosen for its ability to spark creativity, foster deep family connections and reduce screen time.
We also act as a strategic partner for these global brands, enabling them to manufacture their products locally in India. This unique approach allows us to make the very best in play accessible and affordable, without compromising on the quality and safety.
Partnerships
Global Toy Brands: Unlock India's $4.7 Billion Toy Market
Exceptional Opportunity
- Market surge: $1.7B → $4.7B by 2033
- Rapidly expanding urban middle class
- Quick & e-commerce boost penetration in Tier 2 & 3
Instant Market Access
- Leverage robust pan-India distribution
- Quick access to physical and digital shelves
- Reach from metros to small towns
Deep Consumer Insight
- Deep knowledge of local preferences.
- Navigate unique cultural nuances
- Leverage insights on emerging trends.
Smart, Local Manufacturing
- Leverage government incentives
- Avoid 35–45% import duties
- Reduce costs and maximize profitability
Exceptional Opportunity
- Market surge: $1.7B → $4.7B by 2033
- Rapidly expanding urban middle class
- Quick & e-commerce boost penetration in Tier 2 & 3
Instant Market Access
- Leverage robust pan-India distribution
- Quick access to physical and digital shelves
- Reach from metros to small towns
Deep Consumer Insight
- Deep knowledge of local preferences.
- Navigate unique cultural nuances
- Leverage insights on emerging trends.
Smart, Local Manufacturing
- Leverage government incentives
- Avoid 35–45% import duties
- Reduce costs and maximize profitability
Indian Retailers & Manufacturers: Become the Gateway to World-Class Play in India
Join Bordefy on a journey to build an exclusive ecosystem that connects India’s finest local businesses with premier global toy companies. Whether you are a manufacturer ready to produce best-in-class products or a retailer looking to offer them, a partnership with us is your strategic advantage.
Playbook
01
Onboard
02
Curate
03
Launch
04
Fitment
05
Scale
