Making World-class Play Experiences Accessible To Indian Families.
Bordefy is a premier toy company dedicated to bringing world-class play experiences to Indian children. With a focus on quality, safety, and innovation, Bordefy offers a diverse range of toys that spark creativity, encourage learning, and inspire joy. Each product is thoughtfully designed to meet international standards while celebrating the unique spirit and imagination of Indian kids.
Who We Are
Our mission is to build a company that brings curated games from leading international toy manufacturers to Indian families promoting educational play, reducing screen time and fostering family time. We aim to be a strategic partner for global brands to manufacture locally to reach masses at an affordable pricing.
From timeless wooden toys to immersive pretend play sets, Bordefy products ignite creative thinking through captivating, screen-free, open-ended play. We meticulously craft each toy to be a cherished heirloom, designed to be passed down through generations or shared across families, fostering a legacy of imaginative exploration.
Aanchal Aggarwal
Creative Director
From timeless wooden toys to immersive pretend play sets, Bordefy products ignite creative thinking through captivating, screen-free, open-ended play. We meticulously craft each toy to be a cherished heirloom, designed to be passed down through generations or shared across families, fostering a legacy of imaginative exploration.
Aanchal Aggarwal
Creative Director
Who We Are
Our mission is to build a company that brings curated games from leading international toy manufacturers to Indian families promoting educational play, reducing screen time and fostering family time. We aim to be a strategic partner for global brands to manufacture locally to reach masses at an affordable pricing.
Why Partner With Us
Market Opportunity
- Market Size: $1.7B → $4.7B by 2033
- Urban Middle Class driving demand
- Quick Commerce Boost in Tier 2 & 3
Distribution & Reach
- Robust Pan-India Distribution
- Reach from metros to small towns
Consumer Insight
- Deep understanding of buying behavior
- Regional & cultural preferences
Local Manufacturing
- Govt. push via production incentives
- 35–45% import duties
Why Partner With Us
Market Opportunity
- Market Size: $1.7B → $4.7B by 2033
- Urban Middle Class driving demand
- Quick Commerce Boost in Tier 2 & 3
Distribution & Reach
- Robust Pan-India Distribution
- Reach from metros to small towns
Consumer Insight
- Deep understanding of buying behavior
- Regional & cultural preferences
Local Manufacturing
- Govt. push via production incentives
- 35–45% import duties
Our Approach
We believe in a strategic, data-driven approach to ensure your brand’s successful entry and growth in the Indian market. Our process is designed to minimize risk and maximize potential, leveraging our strengths in omni-channel distribution, robust retail presence, and manufacturing support.
Phase 1: Curated Launch
Our initial phase focuses on understanding the Indian market’s response to your brand with a controlled, targeted launch.
01
Curated Product Launch
Launch a curated consignment of products via retail and digital channels.
02
City-Wise Test Launch
Test market response in Tier 1 and Tier 2 cities
03
Market Fit Analysis
Assess product–market fit & pricing sensitivity
04
Viability Assessment
Gather feedback and data to prove India’s viability as a long-term growth market.
Phase 2: Scale & Expand
Once we’ve validated market potential, we move into a dynamic expansion phase, focusing on sustainable growth and operational efficiency.
05
Portfolio Expansion
Expand product portfolio & increase order volume.
06
Shift to Local Manufacturing
Transition from import-only to local manufacturing thereby reducing costs; import duties & surcharge.
07
Strategic Manufacturing Ties
Form strategic partnerships with reliable Indian manufacturers for select SKUs.
08
Omni Channel Rollout
Establish omni channel presence (1P and 3P online platforms, quick commerce, retail, schools, learning centers etc.) across all key cities
Let’s Talk
At Bordefy, we’re here to make playtime better! Whether you have questions about our toys, need help with an order, or just want to share your child’s favorite Bordefy moment, we’d love to hear from you. Reach out to our friendly support team anytime — we’re always happy to help bring a little more fun to your day.